Good morning Media!

For you next stage of the advertising module you are going to think about pre-production for a new advert for the following companies.

In your groups you will choose to advertise one of the following brands and are commissioned to make a new advert for them.


L'Oreal - Hair products want a new re-designed advert for one of their existing products to be launched with the following in mind:

20 -30 secs long aiming at and appealing to women aged 15 - 30 (students and young professionals)


Rockstar games - want to re-launch their brilliantly sold game GTA to age group 30+


Next - want to have a new autumn / winter clothes advert for the upcoming season to launch at eith Men or Women or perhaps both depending on the quality of your idea and final outcome.
(Mixed gender and 20 - 40 in age)

Mars who make Dolmio pasta sauce - want a relaunch of their famous brand of pasta sauce aimed at college and university students.

Good morning to you all!

Please find the four adverts below. Your task this morning is to analyse two of these adverts and write them up on your blog.

Pay attention to the following:

Cinematography, Mise-en-scene, sound.

Please think about how audiences are targeted pay attention to age, gender, SES


http://youtu.be/0DioP4tRGB4

Gucci Perfume Ad featuring Blake Lively - YouTube © Gucci | http://www.gucci.com | http://www.gucciparfums.com | http://byoutifulyou.com/Home.aspx Inspired by timeless Hollywood glamour and fronted by a mode... Watch now...

http://youtu.be/nq4Po4RRRqY

Mercedes-Benz SOUND WITH POWER - Official new E63 AMG TV advert - YouTube Remix the roar of the new Mercedes-Benz E63 AMG engine; simply visit http://bit.ly/soundwithpower where you can build your own music mashup. Choose from a wi... Watch now...

http://youtu.be/7F5o3NSHMoM

Alcohol - Know Your Limits (Superhero) - YouTube This guy is so drunk he thinks he is a super hero. How many times have ya'll felt this way? Watch now...

http://youtu.be/4zcc_N20Ryg

 Brian Copper | Head of Creative Digital Arts
Ashton Sixth Form College, Darnton Road, Ashton-under-Lyne, OL6 9RL
t: 0161 330 2330
e: brian.copper@asfc.ac.uk w: www.asfc.ac.uk

Nike Football: Cristiano Ronaldo Free Kick - 'The Last Game' - YouTube When it comes to risking everything, Cristiano Ronaldo can go pretty far with it, literally. Watch the full film at: http://youtu.be/Iy1rumvo9xc Register for... Watch now...

Adverts

Gucci Perfume

Mercedes Benz

Alcohol

Nike Football

Storyboard template

Click Here for template

Sound Cloud

Hi, we use sound cloud for our podcasts and you will be able to hear our tutorials and listen to our instructions for certain units.

In addition to that, you might want to use sound cloud as a way of assessment. For example we may suggest that you present some of your work as a podcast rather than it being written or presented as a video.

I have done a test podcast just to introduce the idea. But we will also do a tutorial showing you just how to set it all up!

Welcome to the Course!

Hi guy's, my name is Brian I am your teacher for the year. You will also be seeing Karen for one period a week for one of the modules. You will see her shortly.

We are just about to start a great course where you will be learning about the media and making media. Everything you do will be completed on an on-line blog. We will help you set it up!The briefs and work for you to do will all be posted here and you will post your work onto a blog for us to mark.

No paperwork - as Pharrell says  = Happy!

Now then lets get an overview of the course with the help of a handy online course handbook!

https://drive.google.com/file/d/0BxHTWDluwmOYbzE2UUNzVTd2aXdqZnJkREE3dUpIbXlZbm1R/edit?usp=sharing